Where does the name of the company come from? What is this thing called the "wind tunnel battle", what has Bruce Lee to do with JP and whats the recipe for a successful start-up?
One bad buy led him to start a company & changed his life - and the wheel industry - forever. Listen to Daniel Welsch talking with Jean-Paul Ballard about the birth of Swiss Side.
Once upon a time in Switzerland there was Jean-Paul Ballard working in the Formula One industry as an engineer. He went out for bike rides with his work colleagues during the lunch brakes and as all people with gasoline in his veins instead of blood, he wanted to become faster as his colleagues and bought very expensive carbon wheels for his road bike. All of a...
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